DISRUPTIVE HOSPITALITY
Building the Boldest Brands in Fast Casual.
Three bold brands. One relentless vision. We are redefining what fast casual looks like.
ABOUT US
WE DON'T FOLLOW TRENDS. WE SET THEM.
Disruptive Hospitality is a growth-driven restaurant group built on one belief: fast casual doesn't have to be forgettable. We identify white space in the market, build brands with real personality, and scale them with precision.
From chicken wings to smashburgers to mediterranean inspired street food, every brand in our portfolio is engineered to earn loyalty — one bold experience at a time.
THE NUMBERS DON'T LIE
3+
BRANDS OWNED
90+
LOCATIONS OPEN
40+
CITIES SERVED
1M+
MEALS SERVED
BRAND 01
WING SNOB
Wing Snob is built for the expert wing fan. Every sauce, every rub, every cook time is engineered for maximum flavor impact. We don't do it average — we do it snob worthy.
• Signature sauces — from Snobby-Q to Lemon Pepper
• Traditional, Boneless & Vegetarian options.
• Hand-tossed to order, always cooked fresh.
BRAND 02
MIDDLE EATS
Middle Eats brings mediterranean inspired flavors of the Middle East into the American, fast-casual lane. Fresh-made, culture-forward, and unapologetically flavorful!
• Shawarma Bowls, Wraps & Salads
• Fresh Garlic & Hummus
• Signature "Dillio" & "Spicy Dillio" sauces & freshly prepped vegetables.
BRAND 03
FATSTACK SMASHBURGERS
Fatstack is where smash technique meets serious flavor engineering. Angus beef, crispy-edged smash patties, premium toppings, and sauces that hit every note. Fast? Yes. Forgettable? Never.
• Double & triple smash stacks
• American and signature specialty burgers
• Freshly baked buns, never frozen patties
OUR JOURNEY
FROM ONE LOCATION TO A MOVEMENT.
Every bold brand starts with a single obsessive decision. Here's how Disruptive Hospitality went from a single storefront to a multi-brand fast-casual force.
2017
The First Spark
Wing Snob opens its first location. The concept resonates immediately, building a loyal following on pure hospitality and product quality.
2018
An FDD Is Born
Two additional Wing Snob locations open within 12 months, validating the brand's scalability.
2019
Proof of Concept
Two additional Wing Snob locations open within 12 months, validating the brand's scalability.
2020
Pivot and Persist
Amid industry headwinds, Disruptive Hospitality doubles down — refining operations and laying the groundwork for brand expansion !
2022
Portfolio Thinking
Middle Eats launches, bringing a new cuisine vertical into the portfolio and proving the group's ability to build from scratch.
2026-present
Stack It High
Fatstack Smashburgers is born. Three brands, one unified vision of disrupting fast casual.
WHAT DRIVES US
THE DNA OF DISRUPTIVE HOSPITALITY
hospitality first
Hospitality is more than what we do—it is how we lead. Every decision starts with our guests, our people, and the communities we serve.
Great brands may bring people through the door, but genuine hospitality is what brings them back.
BOLD FLAVORS
We don't do mild. Every brand in our portfolio is built around flavor profiles that demand attention and create cravings that bring guests back.
COMMUNITY FIRST
Our restaurants exist to serve the neighborhoods around them. We hire local, source smart, and invest in the communities that invest in us.
RELENTLESS INNOVATION
The fast-casual landscape is always shifting. We stay ahead by questioning assumptions, testing aggressively, and building brands that never feel dated.
OPERATIONAL EXCELLENCE
Great food is only half the equation. We obsess over the systems, training, and processes that make every location consistently excellent.
Hospitality first. Bold brands. Better experiences. Every guest, every location, every time.
Thank you! We'll be in touch shortly.
FRANCHISE & PARTNERSHIPS
GROW WITH US.
Disruptive Hospitality is actively seeking bold, operations-minded partners to bring Wing Snob, Middle Eats, and Fatstack Smashburgers to new markets.
Whether you're an experienced multi-unit operator or a first-time franchisee with serious drive, we have a path for you. Our franchise system is built for scale — with real support, proven systems, and brands people already love.
What you get:
• Proven, differentiated brand concepts
• Full operational training & ongoing support
• Marketing playbooks and brand assets
• A team that treats franchisee success as its own
WHERE YOU'LL FIND US
OUR FOOTPRINT IS GROWING.
From coast to coast, Disruptive Hospitality brands are showing up where bold flavors are wanted and mediocre food is not an option. New locations added regularly — find a brand near you or bring one to your city.
WING SNOB
Detroit • Ohio • Texas • Illinois • Kentucky • Tennessee • Indiana • Virginia • Arizona • Missouri • Florida
MIDDLE EATS
Detroit
FATSTACK SMASHBURGERS
Detroit
